Sescom

Project Overview

Project opportunity

Sescom evolved from a local, operational company into a partner serving international retail chains across Europe. The brand had strong business fundamentals, recognition among existing clients, and a distinct competitive edge: combining operational scale with a local, relationship-driven approach. The problem, however, was inconsistent communication and a lack of a visual language to support this ambition.

Sescom's image was perceived as chaotic, inconsistent, and overly 'operational' — it failed to reflect either the team's quality of work or the European scale of the business. The brand itself was described as experienced and committed, but at the same time, lost, overly complicated, and difficult to grasp.

247 solution

We created a complete visual identity system based on the idea of continuity and flow.

The new Sescom logo was simplified and refined to better reflect the brand's modern, European character. We ensured it was legible, scalable, and performed well across both digital environments and physical media — from technician uniforms to fleet branding.

The starting point for the entire visual language was a modular pattern based on a rounded square. We developed it through a series of transformations, creating a dynamic system that can function as both a subtle background and a dominant communication element. The pattern symbolizes a network of connections, continuity, and Sescom's ability to combine local operations with a European scale.

We complemented this with an isometric illustration system, which allowed us to translate complex processes and the brand's operational areas in a simple and clear way. This provided Sescom with a tool to communicate its offerings, technology, and operational scale without relying solely on stock photos or technical jargon.

We completed the package with a cohesive layer of motion design. The animations were designed as a natural extension of the pattern and visual system — calm, fluid, and modular. This allowed the brand to truly come alive digitally and on the website, while maintaining a professional and organized character.

In parallel, we developed a new website that streamlined the information architecture and translated the new strategy and visual language into a user-centric experience. The website was designed not only to present offerings but, more importantly, to build trust, showcase the scale of operations, and clearly explain how Sescom differentiates itself from global FM corporations.

Project result

The project resulted in the creation of Sescom's first-ever cohesive, scalable visual system, which organizes the brand's communication across all touchpoints.

The new identity allowed the brand to transition from the image of a local, operational contractor to the role of a modern, European partner for retail. Sescom gained a visual language that distinguishes it from competitors, better communicates its unique advantage, and provides a solid foundation for further development — both in digital and in new European markets.

Custom numerals based on the logo's DNA

For the purposes of maintaining a consistent visual language, a dedicated set of digits has been developed based on the proportions, rhythm and stylistic characteristics of the letters used in the logo. This approach ensures that numbers used across the identity - whether in product communication, technical specifications, interfaces or marketing materials - feel like a natural extension of the brand’s typography.

Rather than relying on standard numerals from a typeface, the digits have been carefully designed to echo the geometry, stroke logic and visual balance present in the logo itself. As a result, they integrate seamlessly with the logotype and support a cohesive typographic system across all brand touchpoints.

The starting point for this graphic solution was a two-dimensional matrix built from a rounded square.

Motion as an Extension of the Pattern

The next step in the development of the visual system was the introduction of motion design. By animating the pattern, the graphic element gains an additional layer of expression, opening new possibilities for communication and storytelling.

Isometric Illustrations with Pattern-Based Shading

The illustration system is built on a clean, linear drawing style presented in an isometric projection. This approach allows complex environments, objects and processes to be visualized in a clear and structured way, while maintaining a consistent visual language across the brand.