.svg)
.svg)
Project overview
Challenge
Ars Thanea, a renowned international production studio, faced the challenge of redefining its brand and communication strategy. Despite numerous awards and collaborations with global agencies, the company noted that its communications were mainly focused on the aesthetics and quality of the projects themselves, rather than the strategic value it offers to its clients. A key issue to address was to highlight Ars Thane's role as a strategic partner for creative leaders, not just a provider of high-quality visual content.
Solution 247
Ars Thanea's new strategy is reflected in a refined visual layer that not only reinforces the brand's identity, but also highlights its role as a strategic partner for creative leaders. The changes go far beyond aesthetic refinement — they are a conscious design aimed at communicating the long-term value of cooperation and establishing Ars Thane as a brand that inspires and builds on the legacy of its customers. The redefined visual identification system is based on the consistent use of a modular grid, inspired by the design of the logo, which gives the communication its characteristic precision and consistency. The new typography, based on the Arizona family, strikes a balance between modern minimalism and classic elegance, reinforcing Ars Thane's image as a brand that combines craftsmanship with innovation.
Result
The new identification of Ars Thanea perfectly supports the strategic goals of the brand — building a narrative of partnership, transparency and innovation. Through the conscious use of space, movement and light, each visual element becomes part of a larger story in which the brand not only delivers the highest quality designs, but above all helps its customers achieve their aspirational goals and create a lasting legacy. A key aspect of the new visual strategy is also the dynamic layer. Ars Thanea is not limited to static presentation — movement and depth have become an integral part of the brand's language. The solutions introduced, such as gradient blurs, dynamic masking or subtle typographic animations, give communication materials a unique rhythm and lightness, while emphasizing the technological advancement of the studio.
