Riotters | 247®Studio

Project overview

Challenge

HRnest is a company that has been supporting HR departments for years in organizing HR processes — from working time records, holidays, to documentation management. By developing its product and strengthening its position in the market, HRnest saw the need for rebranding, which better reflects the maturity of the technological solution and at the same time brings the brand closer to the user. The key was not only to refresh the identification and create a new website, but also to design communication that would clearly show the capabilities of the tool, build trust and support purchasing decisions.

Solution 247

We started our cooperation with strategic and audit workshops, which helped to accurately determine the brand identity and direction of change. The rebranding included key elements — logo, typography, colors, illustrations and tone of communication. The new identification was to be modern, light and friendly, but also to reflect the professionalism and complexity of the product.
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At the same time, we worked on updating the UI of the system and a new website, taking care of the visual consistency. The interface has been matched to brand identification, creating a unified whole. The site was primarily intended to expose the system — its functions and transparency. A well-thought-out structure, clear content and author's illustrations reinforce the character of the brand and make it easier to navigate.

Result

Strengthening the visual coherence of the brand — from a refreshed UI system to a new website
Transforming HRNest into a mature, recognisable brand with an expressive, friendly and open character
Modern and orderly aesthetics emphasizing professionalism and ease of use of the system
Effectively showcase product features that enhance its appeal and encourage testing and purchase

The color palette is based on bright, warm offwhite, broken by energetic accents that distinguish the brand from the competition. These colors express energy and modernity, reinforcing the positive image of the brand.

The header font is friendly and distinctive, and at the same time retains high readability — we wanted to combine functionality with expressive character. Thanks to this, typography supports the identity of the brand and strengthens its recognition.

Key visual HRNest is an extensive graphical system that combines a variety of elements into a coherent, recognizable whole. Colourful overlapping boards, illustrations, tags and large yellow dots create a flexible visual language—dynamic yet orderly. This visual rhythm captures the character of the brand: modern, accessible  and supporting order in the daily work of HR departments.