Vellis

Vellis - modern banking for demanding

In the competitive world of fintech, a brand’s visual aspect needs to be functional, but it also needs to evoke one more thing: credibility. And that’s exactly the kind of brand we created for Vellis – a dynamic neobank offering solutions in digital banking for small and medium businesses in Europe and Canada.

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Scope :

Client :

Vellis

Industry :

Banking, finance, technology

Year :

2023

Project type :

Branding

PROJECTS LIST

Entering a new – and challenging – financial market, Vellis needed a new, dynamic, and credible brand identity, a new brand name, a visual language that would set it apart from the competition and be remembered by potential customers.

The industry was a challenge in and of itself because credibility is a must for any fintech brand that wants to get customers for their online banking services. To build that credibility, our client also needed a brand strategy and the kind of visual brand that made them look like a trustworthy player and enable them to start offering services in the banking sector.

For Vellis, we created a logo, key visual, and brand name – all stemming from strategic goals we nailed down during our brand audit. We armed the brand with a consistent visual identity that highlighted its dynamic character while helping it secure its spot on the fintech market and stand out from similar companies. We designed the visual system in a flexible way so the branding could be easily translated into different formats and channels.

A bold, professional-looking branding was one of the factors that helped the company get its financial license and launch on the international digital banking market with confidence.

The branding also fueled multiple digital assets, including their website, where you can sign up for early access to their banking app, and mobile apps that are also being developed.