Enova365

Project Overview

Project opportunity

Soneta was struggling with a paradox: a strong, recognizable enova365 product and an almost invisible corporate brand, plus an experimental premium brand (Triva) with a problematic name.

The entire ERP industry—technologically mature but brand-conservative—was replicating the same visual and communication codes, making it difficult to stand out. The challenge boiled down to two questions: how to organize three brands into a coherent ecosystem and how to broaden the perception of the company so it could compete directly with market leaders.

247 solution

We proposed an Endorsed Brand model: Soneta as the corporate umbrella, enova365 as the established product for SMEs, and enovaX (a rebrand of Triva) dedicated to large enterprises.

We gave each brand a distinct DNA: Soneta is Coded Trust (the Sage and Caregiver archetypes), enova365 is Timelessness with the promise of "Solutions for the times. Business in time.", and enovaX is Calculability, representing predictability and security for large businesses.

Everything was based on an analysis of 3 audience segments, 4 personas, a benchmark of 8 competitors, and a full set of brand tools: from a Message House and verbal language to strategic recommendations and a list of marketing initiatives.

Project result

The client received a complete brand architecture with clear roles and values for each brand—ready for implementation across all communication channels.

The strategy provided Soneta with a tool to compete directly with industry leaders (Asseco, Comarch, SAP) in the medium and large enterprise segment, while simultaneously protecting the legacy of enova365. The introduction of enovaX opened up a new area of growth in the premium segment, and streamlining the brand hierarchy helped reduce marketing fragmentation and build a cohesive image—from employer branding to partner communications.