01 — [ M ] MOVEMENT

As the fashion industry embraces greater ecological integrity and social justice,we believe that consumption and style willnot disappear. However, we need to be conscious and protect our planet from the serious threats, such as climate change, which are already facing us.

02 — [ S ] SUSTAINABLE

We believe that everything should be balanced. We must give back to our planet and society at least as much we take from it. Our goal is to use recycled materials, environmentally friendly fabrics and paints. In addition, our packaging is biodegradable too. We also try to choose local suppliers and manufacturers so we can support local businesses & limit our carbon footprint. Transparency and fair labour conditions are also of the utmost importance to us.

03 — [ G ] GIVING

Being a modern sustainable fashion brand goes far beyond using recycled or eco fabrics, it also means thinking sustainably about the global society and supporting people in need. It is unacceptable for us that so much clothing and food is being thrown away, while in other parts of the world people are losing their lives from a lack of food and cleandrinking water. This is why we have decided to donate 2 euro from each product we sell to charitable programs.

04 — [ A ] ATHLEISURE

The merging of “athletic” and “leisure”, refers to our athletic apparel which people can wear in non-athletic settings. Our clothes will take you from squats to your favourite brunch spots.