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Creating attractive websites has long been one of the key aspects of effective visual identification of companies. Audiences in the digital space are flooded with thousands of messages every day, so they only remember the ones that catch their attention and ignore the rest as a chaotic background. At 247Studio, however, we know how to create websites that really stand out in the digital “crowd” and thus support your company's business goals.
How to create an engaging business website?
The answer seems obvious — the most frequently repeated characteristics in briefs are:
- nice and engaging visual design;
- consistent with brand identification UI (User Interface);
- thoughtful and intuitive for visitors information layout;
- quality content that presents the mission, vision and offer of the brand.
All of the above are the key features of an effective website, but are they the only ones? Our experience tells us that in the process of creating assumptions for a new website, companies often forget about the implementation technology — an aspect that may be less visible, but still just as important.
Which website implementation technology to choose?
There is no unequivocal answer to this question. A dozen years ago, WordPress was the most popular technology — and we're not surprised. WordPress conquered the market because it offered the most desirable features at the time:
- Even people without a lot of technical knowledge could create their website relatively easily — just choose a template (free or paid); supplement it with content and publish it;
- additional functionalities were at your fingertips, thanks to thousands of available plugins helping to expand the capabilities of the site;
- In case of technical problems, hundreds of experts were happy to share their knowledge on forums related to WordPress.
Sounds promising, doesn't it? A few clicks and the site is ready to attract new customers! Unfortunately, today it's not that simple anymore — the internet and its mechanisms have changed a lot... and they continue to change.
More and more important features of websites appear in briefs:
- a website that complies with SEO guidelines — it must be well positioned;
- high performance of the site — favored by algorithms in search results;
- the ability to easily manage the content of the site.
The WordPress world — is it really perfect?
More conscious companies began to pay attention to features virtually invisible to the user, but meticulously classified by the mechanisms of the modern Internet. And here, unfortunately, WordPress began to reveal its weaknesses:
- easy to use and implement templates meant that many companies used the same solutions while losing such an important element of uniqueness;
- dozens of installed plugins, which until recently helped introduce useful functions to your site, today cause the page to load and work slowly, and in the admin panel you see a series of warnings about the need to update that you do not know if you can do;
- Your business has grown in the meantime, but it is difficult for you to adequately present it on the site, as “adding more bricks” only worsens the performance issues of the site.
So how do you create a website that will be an effective business tool for your company?
With the changes of the mechanisms of the modern Internet, adequate technological solutions have also appeared that eliminate the limitations of older tools. The technology structure of today's websites is more like a brick-and-mortar structure in which everyone is responsible for a key function—rather than a single, overgrown system that becomes chaotic and difficult to manage over time.
The “block” design allows the integration of various tools into a single, smoothly functioning platform. If desired, it can easily be enriched with additional elements, without losing the original performance. Thanks to such an architecture, developers can decide which blocks are necessary for the functioning of a website and get rid of unnecessary ones, thereby increasing its performance, reliability and security.
In projects implemented at 247Studio, we always adapt the technology to the requirements of the project. However, we can safely say that most of the websites we create are based on the same foundations, which give us ample opportunities for such important personalization of each one, and at the same time provide key indicators monitored by crawlers.
The tech-stack used in 247Studio includes:
- React + Next.js — together they create a very flexible environment, which gives developers the opportunity to create basically any functionality, and at the same time precisely manage its operation and the way it loads in the browser window. This is the basis for a high SEO rate;
- Sanity CMS — a platform that enables the creation of “tailor-made” content management panels. The entire structure of the panel is created by our developers, so the interface is very clear, intuitive and contains only the necessary options. This means the end of huge, extensive panels, where 90% of the functions are not used on the site and only unnecessarily load it;
- TypeScript — the code of our sites is written in TypeScript. As long as this does not have a particular impact on how the website looks, it is very helpful in case of its subsequent expansion. For example, in a situation where someone commissioned the creation of a website based on proprietary solutions, but over time, the company that created it is no longer ready to cooperate? Or maybe it doesn't exist anymore? TypeScript is like a developer's manual — so code written in this technology will be readable by any developer who ever comes across it.
The combination of these technologies will ensure that your new website is built to reflect the unique identity and vision of your business, loading in no time at all. It will also be ready for expansion to keep up with the growth of your business.
So what characteristics must an effective website of your company have?
An effective website is the combination of its visual layer with the technological layer — all at the highest possible level. You can entrust such a task to many specialists. One company will prepare a project for you visual identification, another on this basis will design new page interface, and another implement it programmatically. But you have to ask yourself if such a process will give the best effect — what if each of these companies has a slightly different view of your brand? So what about the aforementioned uniqueness and consistency of the image?
Our experience allows us to say that the best results are achieved when all professionals are involved in the process from start to finish — from the first visual identity concept, to the last marker in the site code. Thanks to this, they know your brand, its mission, assumptions and aspirations. That is why at 247Studio we focus on a comprehensive approach to the image of the brands with which we cooperate. The constant synergy between strategists, designers and programmers means that we complement each other perfectly by creating projects that really translate into the business results of our clients.
Want to see how it works in practice? Let's talk.
