Startup House

Startup House - We build startups from scratch

Startup House is a brand whose activity is focused on supporting startups at every stage of their development — from the idea, through the construction of an MVP, to a commercial product and entering new markets. The image challenge was primarily a low-profile brand, which was strongly associated with the atmosphere of the software house. Our task was to dispel this impression and show the brand's comprehensive, constantly evolving competence at a glance.

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Scope :

Client :

Startup Development House sp. z o.o.

Industry :

technology, consulting, finance

Year :

2022

Project type :

rebranding

PROJECTS LIST

The paradox of the brand was that it was in a sense a startup itself, but on a scale that had long gone beyond the “garage episode” — it became a consulting hub for the development of digital products. She had to exude professionalism, be still friendly in reception, but did not want to get one step closer to corporate standards.

Our goal was to create a unique, flexible visual system that would attract the attention of not only employees, but also founders. An important aspect was also addressing employer branding activities and showing the people who are behind the brand.

Guyot Press Regular 3 – 194 pkt

Guyot Press Regular 3 – 60 pkt

Biennale Regular – 138 pkt

Guyot Press Regular 1 – 24 pkt

Biennale Regular – 60 pkt

The starting point for the creation of the theme was dynamism - in adaptation to changes, constant testing, but also continuity in operation and constant improvement of concepts.

We also highlighted it in an expressive palette based on violets and contrasting accents. We combined it with two typefaces — serif and sans serif — to emphasize the diverse character of the brand.

Thanks to the changes introduced, it was possible to create a coherent identification system that responded to the business needs of the brand, but also provided all the tools to scale it. Rebranding was also a great tool to increase brand exposure on the market and expand employer branding activities.