Our mission was to create a new brand communication strategy and design a visual identity that would not only highlight the development of the brand, but also retain the existing symbolism already familiar in the target audience.

We decided to redesign the Santi logo for a more geometric, more modern look. We have also taken care of additional reformatting of the mark itself so that it can be successfully used in the diverse fields of exploitation used by the brand.

One of the main elements of the identity remained the world-famous sigil. However, it underwent a number of changes and corrections, and gained a few additional visual forms.

The visual key of the identity is based on a geometric grid that draws its divisions from the Fibonacci sequence - it is also a symbol of the increase in pressure with the increasing depth to which the diver descends.

The capacity of the key visual and the wide colour palette allow for a variety of creations with visual consistency.

However, the project was much broader than creating a new visual identity. To ensure consistency in all the creations created by the brand - we have also designed a range of products for both diving and afterdive use.

We have also ensured that the brand history and the products offered are properly exposed through a modern and user-friendly online platform. Both design and implementation were done in 247 Studio.

Modern product photographs combined with bold identification have resulted in a significant change in the image of the Santi Diving brand in line with its current characteristics.