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Project overview
Challenge
OUT Studio was created as a natural continuation of Mokap Architekci's business — out of the need to gather previous experience into one, coherent brand. For the founders, Kuba and Eli, in addition to showing professionalism, it was equally important that the new brand had a personal and authentic character. They wanted to transform their existing business into a modern brand that would maintain continuity and at the same time bring freshness and fully reflect the philosophy of work: openness to conversation, partnership approach and special attention to detail. An important aspect of the whole process was translating these values into the language of communication — primarily through a website, which in a simple and transparent way will present a broad portfolio and clearly show what makes OUT Studio stand out from other studios.
Solution 247
We started our work with a discovery workshop, which allowed to define the identity of OUT Studio and capture its essence: openness, mindfulness and partnership. On this basis, a complete visual identification system was created — modern, consistent and emphasizing the character of the studio, but also its specialization. An important element of the process was also the creation of a website that not only organizes and exposes the portfolio, but guides the user in an intuitive way, while showing the philosophy of the studio's work.
Result
The new identification gave OUT Studio clarity and consistency, thanks to which the brand began to communicate in a clear and professional way, consistent with its key values. The website opened the space to present projects in a transparent and attractive way, building the image of a modern studio, close to the client and focused on quality. The structured visual narrative allowed to bring out what is most important in OUT Studio and translate it into a language that reaches the audience from the first contact with the brand. Thanks to this, OUT Studio has gained a foundation on which it can further develop its business and strengthen relations with customers.
