Blue Bolt

Project overview

Customer's challenge

Blue Bolt is a modern application that allows you to open doors with your smartphone and manage access remotely in private and commercial spaces. The brand needed a new visual identity that would be more technological and modern, but at the same time would not offend current users with a sudden change of image. We wanted to make the system fresh, light and intuitive — just like the app itself.

247 Solution

We started by organizing the visual language of the brand. It was crucial to give back to the idea of fluidity, security and modern technologies. The main elements of the system are based on light, linear-axonometric illustrations that depict everyday situations using the application — e.g. access to an office or a common space.

For key visuals, we also created a geometrical “building” built from a logo signet — symbolizing the modularity and scalability of the Blue Bolt solution. We've added subtle animations and modern typography to make the whole thing dynamic but not overloaded.

Project results

Blue Bolt has acquired a new, visually refined image that, without losing continuity, introduces the brand to the world of smart access technology. The identification system is flexible, modern and understandable — both for building administrators and their users. The brand has gained a coherent visual language that supports further development and communication across multiple channels.

Blue Bolt came to us with the need to refresh their website. We extended the project with a complete redesign of the visual identity — keeping the name, but with a new logo and graphic system, better reflecting the technological character of the brand.

Our goal was to combine technological precision with ease of use. The inspiration for the development of the graphic sign was the shapes of the screw heads and the locking systems — symbolizing safety and reliability. The main logo is a combination of an icon and a logotype based on a modern geometric typeface that suggests innovation and confidence.

We have designed a complete visual identification system that captures the character of the BlueBolt brand and builds its recognition. The logo, based on a mathematically refined construction grid, combines precision with modern aesthetics, maintaining the perfect balance between technology and legibility.

The dominant shade of blue not only emphasizes technological advancement, but also evokes associations with safety and trust — key values of the brand. The color scheme is complemented by modern, seric-free typography, which ensures clarity of communication and friendly reception.

Dedicated sets of icons and illustrations are also an integral part of identification. We have developed original iconography in 2D and 3D style, inspired by architectural elements and the structure of smart buildings, which reinforces the coherence of the visual message in the proptech environment. It is complemented by detailed isometric illustrations that present the functionalities of the platform in an accessible way — from access management to integration with other building systems.