Awex - Modern Lighting Systems
Avex needed a rebranding that would reflect the brand's current status. The resulting visual identity was ultimately intended to be a synergistic combination of strategic plans and the current status of the Avex brand. The result is modern branding and key visual, whose advantage is versatility. It does its job perfectly, being flexible to a variety of marketing needs. This is how we created the creative concepts that Avex continues with success.
Scope :
Client :
Awex Sp. z o. o.
Industry :
technology, production, R&D
Year :
2022
Project type :
rebranding
Two decades of operation in the industry is an evolution in terms of both experience whether the market position or the services offered. Avex needed a rebranding that would reflect the brand's current status.
The task was to create a fresh brand identity. One that will represent Avex as a brand with great experience, but not limited to current resources.
The developed position in the market today is insufficient. The dynamics of change, constantly evolving trends and consumer needs determine brands to improve successively. One such brand is Avex.
AWEX is a brand originating from the lighting industry. It introduces emergency lighting devices, fire protection systems, but also lighting for industry to the Polish and foreign markets.
The logo, which served as a business card, was supposed to refer to the brand identity and be as neutral as possible against possible reformatting. We focused on the power that the detail carries with it. It is in it that the technological character of Avex is sewn, thus suggestively pointing to the profile of the brand.
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